Ad Analysis

Image 1- Pedigree Dog Food Ad
The specific audiences for this ad are owners of both young and old dogs. There are few who think it’s either for young or old dogs. I think it’s for both because the owner should want to give the food to his young dog so it can have strong bones and also it should be given to the old dog so he can remain with stronger bones, still be healthy. This particular ad is effective because it shows the dog digging in a road versus the backyard for a bone. So, the dog must be really strong to make a whole like that in the road. It’s humorous because, there is no way a dog could dig a hole in the ground, that’s just not physically possible. When I looked in the ad I was like, “really?” because I knew there was no way a dog could physically dig a hole in the street. Also I found the dog’s determinability quite humorous because he dug through a road just to go a bone; one little bone.      
Image 2- Pepsi Twist Ad
The Pepsi ad is specifically for Pepsi drinkers considering the fact that if one is a Pepsi drinker he/she is usually not a fan of Coca-Cola and vice versa. Also the ad is for young adults because of the humor being shown. If an elderly woman or man were to look at the ad they probably would think it was gross and be disappointed in their young people of this analogy being used. Personally, I do not think this ad is very effective, more so because I do not drink pop and when I did it was never Pepsi; Coca-Cola all the way. I find it humorous how the background is a wall resembling that of a bathroom wall, where the lime is shown putting “the twist” in the Pepsi.
Image Three- Fish flip-flop Ad
The audience for this ad is people who have had foot fungus and people who are trying to prevent foot fungus and odor. The ad is shows a pair of flip flops that looks like fish. Which means, odor and possibly fungus occurring. No one wants smelly feet or foot fungus. This ad is effective because no one wants to be that person who feet gives off odors and knows that everyone else or someone else smells this terrible smell. It’s also effective because in today’s world freshness means everything, we all want that freshness feeling. I think it has humor because it is relating the fish to smelly fish, since fish smell is known to be unpleasant.